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Hatch’s paid ads team used their expertise to bring a record boost to revenue, return-on-ad-spend (ROAS) and sales for a national eCommerce brand.
Google Ads
Serendipity Herbals (Now trading as The Neem Team), are a leading UK provider of Neem-based care products for people and pets. Despite their established national reputation, The Neem Team faced several challenges impacting their Google Ads growth. Prior to our involvement, their eCommerce business achieved an average ROAS of 300-400%. However, the client set a clear goal: to consistently achieve a minimum ROAS of 600% under our management.
Underperforming ROAS
Product visibility
This target came during a turbulent period in online advertising. The pandemic-driven eCommerce boom gave way to a "Cost-Per-Click crisis" (read more), inflating costs and diminishing performance across digital platforms.
Compounding these challenges, ongoing cost-of-living pressures in the UK resulted in a significant month-on-month retail sales decline (source) for both online and brick-and-mortar businesses.
Our engagement began with a thorough audit of The Neem Team’s Google Ads account, which uncovered critical inefficiencies:
The Shopping campaign had been neglected for a prolonged period, with numerous underperforming products adversely affecting overall ROAS.
These inefficiencies also limited the visibility of high-performing "hero" products, particularly from the Billy No Mates and Pet-Care ranges.
Cary and the Hatch team have been looking after our digital/Google Ads over the past few years. They always make sure we are prepared for any changes and have consistently achieved a high ROAS for us. Always helpful and very happy to advise and explain when and why additional expenditure is warranted and when not. Great service!
Google Ads
Product Selection: Excluded poorly performing products from campaigns to focus spend on top-performing items and segment high achievers into a separate Shopping campaign.
Ad Copy Refresh: Rewrote and tailored ad copy for each product range, emphasising updated pricing, clear call-to-actions, and key product benefits. Previously, a generic approach had been used, with identical ads copy-pasted across campaigns.
Enhanced Relevance: By aligning ad copy with specific customer needs, we improved Click-Through Rates (CTR) and on-site engagement.
Despite external pressures, The Neem Team has seen transformative results through our expert Google Ads management. By leveraging detailed audits and data-driven strategies, we have not only met but exceeded the client’s goals. We have worked with The Neem Team for over 4 years and continue to achieve record results year-over-year.
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