Trusted by 50+ brands
A renowned eCommerce brand achieved growth across organic and paid ads after a website redesign and launch with Hatch’s design team.
Website Design
Google Ads
SEO
Conversion Rate Optimization
The London Embroidery School is a well-known eCommerce brand specialising in high-quality embroidery products and courses. Despite their strong reputation, their website was underperforming in terms of visibility, traffic, and conversions. After taking over the management of the site in October 2021, Hatch quickly identified key areas holding the business back from reaching its full potential.
Poor Visibility and Traffic
Low Conversion Rates
Poor Visibility and Traffic: The website struggled to attract organic traffic and failed to rank competitively for relevant keywords.
Low Conversion Rates: Customers faced difficulties navigating the site and completing purchases, leading to a frustrating user experience and low conversion rates.
Outdated Design and Technical Issues: The website design was outdated, with inconsistent loading speeds and inadequate content, further hampering the user experience and SEO performance.
Hatch is incredible! They are enthusiastic and have a genuine interest to help and develop our business. A very professional and personable company. I would always recommend them!
Website Design
Google Ads
SEO
Conversion Rate Optimization
Website Redesign and Rebuild: Collaboration between our SEO strategist and head of Web Design to create a modern, user-friendly site focused on improving organic performance and conversion rate optimisation (CRO).
Technical SEO Improvements: Conducted an off-page SEO analysis and identified the need to boost the site’s domain authority and launched a targeted backlink campaign to acquire high-quality links and improve the site’s credibility with search engines.
On-Page SEO Enhancements: Performed an on-page SEO audit to identify opportunities for keyword optimisation and collaborated with the client to identify top-performing keywords to target.
Enhanced User Experience: Improved site navigation and design to make it easier for users to find products and complete purchases and addressed technical issues such as inconsistent loading speeds, outdated content, and mobile responsiveness to provide a seamless user experience.
Hatch’s strategic approach to website redesign and SEO optimisation enabled the London Embroidery School to overcome their challenges and unlock significant growth. By addressing user experience barriers, optimising for search engines, and implementing a robust technical SEO strategy, we helped the client achieve higher traffic, better conversions, and increased revenue. This case study underscores Hatch’s ability to deliver impactful results through tailored digital strategies and innovative design solutions.
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