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Hatch's SEO, Content and Paid Ads team delivered record results for Med Cuisine, an international supplier of Mediterranean and Middle Eastern food products.
Google Ads
SEO
Conversion Rate Optimization
Med Cuisine, a leading international supplier of Mediterranean and Middle Eastern food products, sought to elevate its digital presence and drive growth in a competitive market. Known for its high-quality offerings, the company recognized the potential of optimizing its online strategies to engage customers worldwide effectively. This case study highlights how Med Cuisine achieved remarkable growth through a well-executed strategy.
Low Organic Traffic
Underwhelming Conversion Rates
Low Organic Traffic: The website struggled with low visibility in search engine results, limiting its reach to potential customers.
Underwhelming Conversion Rates: Despite a robust product catalog, the conversion rate remained below industry benchmarks.
Limited Customer Engagement: Existing web visitors showed low interaction, leading to fewer engaged sessions and repeat purchases.
Google Ads
SEO
Conversion Rate Optimization
Comprehensive SEO Strategy: Conducted an extensive audit and implemented targeted keyword optimisations, leading to a 40% increase in keyword rankings.
Enhanced User Experience (UX): Redesigned the website with a user-centric approach, ensuring intuitive navigation and mobile responsiveness to improve overall engagement.
Content Marketing Initiatives: Produced high-quality, value-driven content focused on Mediterranean and Middle Eastern cuisine, attracting a wider audience and improving dwell time.
Data-Driven Advertising: Launched highly-targeted ad campaigns on search and social platforms, leveraging analytics to maximise ROI and boost sales.
By leveraging a comprehensive digital strategy that integrated SEO, user experience improvements, content marketing, and data-driven advertising, Med Cuisine achieved record-breaking growth. The significant increases in traffic, sales, and engaged sessions underscored the impact of a cohesive and targeted online strategy.
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