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Puffin Plastics hired us to develop their SEO strategy and over the last 4 years have consistently exceeded performance targets
Google Ads
SEO
Socials
Conversion Rate Optimization
Puffin Plastics is a well-established manufacturer specialising in high-quality, custom-designed plastic displays for industries such as sports memorabilia, art, and retail. Their versatile and durable products are tailored to meet the needs of retail stores, trade shows, exhibitions, and individuals looking for stylish and effective ways to showcase their merchandise. Despite their strong reputation in the market, Puffin Plastics recognised the need to enhance their online presence to expand their customer base and achieve organic growth.
Limited Online Visibility
Highly Niche Market
Limited Online Visibility: Although renowned in their field, Puffin Plastics struggled to achieve significant visibility on search engine result pages (SERPs), missing out on opportunities to attract potential customers.
Highly Niche Market: Operating in a specialised industry with intense competition, they faced challenges in differentiating themselves and establishing their brand as a market leader within the UK.
SEO Optimisation Deficiencies: Their website was not optimised for relevant keywords, leading to low organic traffic, limited conversions, and underutilised growth potential. They required a comprehensive SEO strategy to address these gaps and drive meaningful results.
I have worked with Cariston, Tarik and Hatch for a number of years now and couldn't recommend them enough. They look after our PPC, SEO and Socials for three sites and couldn’t be happier with the service. I wouldn't hesitate to recommend Hatch to anyone looking for good value digital marketing from a team who genuinely care and put their all into their work.
Google Ads
SEO
Socials
Conversion Rate Optimization
Keyword Research: Conducted in-depth research to identify relevant, high-intent keywords with moderate competition and optimised on-page elements, including title tags, meta descriptions, headings, and web content, to seamlessly integrate target keywords and improve search rankings.
Content Creation: Created a content strategy centered around informative blog posts, detailed guides, and case studies showcasing the versatility and effectiveness of plastic displays across various industries. Crafted engaging website copy emphasising Puffin Plastics’ product quality, customisation options, and expertise to highlight their value proposition.
Technical SEO Optimisation: Performed a comprehensive website audit to resolve technical issues such as broken links, slow page load times, and mobile responsiveness challenges.
Local SEO Optimisation: Enhanced the client’s Google My Business profile and optimised local directories to improve visibility for location-based searches.
Link Building and Outreach: Executed a targeted link-building campaign to acquire high-quality backlinks from authoritative websites in relevant industries, including retail, trade shows, and exhibitions. Fostered collaborations with industry influencers, retail publications, and event organizers to strengthen exposure and partnerships.
By leveraging our creative copywriting and SEO expertise, Puffin Plastics transformed their online presence, expanded their customer base, and secured organic growth as a leading name in the plastic display manufacturing industry. The comprehensive SEO strategy—encompassing keyword optimization, content creation, technical refinements, and link-building efforts—allowed them to significantly enhance visibility, drive targeted traffic, and achieve sustainable results. Puffin Plastics is now well-equipped to thrive in the competitive landscape of custom plastic displays, with a robust digital presence and growing authority in their niche.
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