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Driving Growth: Record-Breaking Google Ads, SEO and CRO Results for Vivid Laminating

Hatch's Paid Ads, SEO & CRO team delivered record results for Vivid, Europe's leading designer & manufacturer of laminating & print finishing solutions.

Services used:

Google Ads

SEO

Conversion Rate Optimization

The results

Introduction

Vivid Laminating, Europe's leading designer and manufacturer of laminating and print finishing solutions, sought to elevate its online presence and boost enquiries through Google Ads. After 5 years of partnership, we have scaled to record highs across major KPI’s and now support their efforts for their eCommerce business, Vivid Swift.

Challenges faced by client

High CPA

Low Conversion Rate

High CPA: The company’s previous Google Ads campaigns were not cost-effective, leading to higher costs for every acquisition.

Low Conversion Rate: Despite consistent traffic, Vivid Laminating struggled to convert visitors into customers.

Limited Visibility: New services were not reaching the right audience due to limited keyword targeting.

What the client says:

Cariston’s knowledge of Google AdWords is outstanding and he’s very insightful with PPC strategy. He’s professional, friendly, helpful and provides us with detailed, easy to read monthly reporting. He’s continually optimising our campaigns and implementing changes to ensure we’re getting the most out of our marketing budget. I would highly recommend their services!

Michael Conti

Head of Marketing, Vivid Laminating

Solution

Google Ads

SEO

Conversion Rate Optimization

Data-Driven Keyword Optimisation: Hatch conducted in-depth research to identify high-intent keywords, ensuring that ads were shown to the most relevant audiences and effectively promoting the core and newer services. 

Ad Creative Revamp: The team revamped ad copy and visuals to create compelling messages tailored to the target audience, emphasising Vivid’s stand out selling points. This helped deliver record growth to engagement and Click-Through-Rates.

Conclusion

By leveraging Hatch Digital Marketing’s expertise, Vivid Laminating achieved huge year-on-year improvements in their Google Ads performance. The collaborative efforts led to increased conversions, traffic and heightened visibility, enabling Vivid Laminating to solidify its market position and achieve sustained business growth.

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