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Hatch's Paid Ads, SEO & CRO team delivered record results for Vivid, Europe's leading designer & manufacturer of laminating & print finishing solutions.
Google Ads
SEO
Conversion Rate Optimization
Vivid Laminating, Europe's leading designer and manufacturer of laminating and print finishing solutions, sought to elevate its online presence and boost enquiries through Google Ads. After 5 years of partnership, we have scaled to record highs across major KPI’s and now support their efforts for their eCommerce business, Vivid Swift.
High CPA
Low Conversion Rate
High CPA: The company’s previous Google Ads campaigns were not cost-effective, leading to higher costs for every acquisition.
Low Conversion Rate: Despite consistent traffic, Vivid Laminating struggled to convert visitors into customers.
Limited Visibility: New services were not reaching the right audience due to limited keyword targeting.
Cariston’s knowledge of Google AdWords is outstanding and he’s very insightful with PPC strategy. He’s professional, friendly, helpful and provides us with detailed, easy to read monthly reporting. He’s continually optimising our campaigns and implementing changes to ensure we’re getting the most out of our marketing budget. I would highly recommend their services!
Google Ads
SEO
Conversion Rate Optimization
Data-Driven Keyword Optimisation: Hatch conducted in-depth research to identify high-intent keywords, ensuring that ads were shown to the most relevant audiences and effectively promoting the core and newer services.
Ad Creative Revamp: The team revamped ad copy and visuals to create compelling messages tailored to the target audience, emphasising Vivid’s stand out selling points. This helped deliver record growth to engagement and Click-Through-Rates.
By leveraging Hatch Digital Marketing’s expertise, Vivid Laminating achieved huge year-on-year improvements in their Google Ads performance. The collaborative efforts led to increased conversions, traffic and heightened visibility, enabling Vivid Laminating to solidify its market position and achieve sustained business growth.