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The Hatch team delivered record sales and revenue for Eco-Sol, one of the UK's leading fire-proofing retailers with continuous YoY improvements across major KPIs.
Google Ads
SEO
Conversion Rate Optimization
In this case study, we will explore how our client Eco-Sol, a national fire proofing & protection eCommerce business leveraged Google Ads to boost their online revenue and achieve an exceptional 58% increase YoY, with sales jumping 65.5% in the same window. By implementing a strategic Google Ads strategy utilising Search & Performance Max campaigns, the client not only experienced a significant increase in KPI’s but also established a stronger brand presence in the competitive fire proofing & protection market.
Outdated Google Ads Setup
Limited Online Visibility
Outdated Google Ads Setup: During the audit process, the account was littered with outdated practices that were impacting its ability to compete.
Limited Online Visibility: Despite offering industry leading products, the client struggled to gain adequate online visibility and compete with established brands.
Conversion Tracking: eCommerce tracking not recording correctly, meaning historical data was not reliable. This had to be corrected before any other work commenced.
In our 15 years of trading I have used quite a few PPC consultants with varying success. Hatch has delivered where others have failed. Where Cariston and the team at Hatch differ; I feel they take the time to actually study your business, they know my products, my customers and my competitors. They have minimised wasted click spend and provide almost instant feedback to my questions and any concerns we had during the early days. That is a true commitment to providing for my business.
Google Ads
SEO
Conversion Rate Optimization
Campaign Restructure: We overhauled the two primary search campaigns by introducing themed ad groups and conducting A/B testing of original ad copy versus newly created copy by Hatch (approved by the client beforehand).
Performance Max Campaigns: Three Performance Max campaigns were launched—one focusing on the client’s ‘coating’ range and two others segmented by price point to better align with customer purchasing behavior.
Targeted Audience Segmentation: Using Google Ads’ advanced audience targeting tools, we refined the campaign to reach potential customers interested in fire prevention products. Demographic, interest-based, and behavior-based segmentation strategies ensured precision in reaching the most relevant audience.
Conversion Tracking and Analytics: Conversion tracking was implemented through both Google Tag and GA4, enabling accurate measurement of campaign performance. This setup facilitated ongoing optimisation and ensured transparent, actionable reporting for the client.
These measures resulted in a significant turnaround for Eco-Sol’s paid media performance, with substantially improved sales, revenue, higher ad engagement rates, and a more diversified digital marketing strategy that has supported sustainable ROAS and growth.
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