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Improving the organic keyword rankings, organic visibility and traffic for Surrey Staircases, a leading local staircase designer and builder.
SEO
Google Ads
Conversion Rate Optimization
Surrey Staircases is a reputable company specialising in the design, manufacturing, and installation of high-quality, bespoke staircases. They cater to residential and commercial clients in Surrey and the surrounding areas. Surrey Staircases sought to enhance their online presence, attract a wider customer base, and drive organic growth through effective SEO strategies.
Declining Organic Traffic
Lack of Keyword Optimisation
Declining Organic Traffic: The primary issue was the low number of organic visitors to the site, indicating poor search engine visibility.
Lack of Keyword Optimisation: The website content was not optimised for keywords that potential customers were likely to use when searching for products that Surrey Staircases offered.
Poor Backlink Profile: The site had few inbound links, impacting its credibility and authority in the eyes of search engines.
I have worked with Cariston, Tarik and Hatch for a number of years now and couldn't recommend them enough. They look after our PPC, SEO and Socials for three sites and couldn’t be happier with the service. I wouldn't hesitate to recommend Hatch to anyone looking for good value digital marketing from a team who genuinely care and put their all into their work.
SEO
Google Ads
Conversion Rate Optimization
Keyword Optimisation: The first step was to conduct comprehensive keyword research. By understanding the terms potential customers used when searching for Surrey Staircases’ products, the Hatch team could then optimise the website's content and metadata to include these keywords.
On-page SEO: The Hatch team revamped the site's structure, ensuring each page was correctly titled and contained the correct meta data. The images were also optimised with suitable alt tags to enhance search engine understanding.
Off-page SEO: To improve the backlink profile, the team initiated a strategic link-building campaign. This included reaching out to reputable sites in the industry to create high-quality backlinks and bolster Surrey Staircases’ credibility and authority.
The SEO strategy implemented for Surrey Staircases demonstrates the power of a well-planned, comprehensive SEO campaign. By addressing the site's issues and implementing targeted improvements, Surrey Staircases was able to significantly boost its online visibility, attract more organic traffic, and ultimately, drive more sales. This case study underlines the importance of SEO in any company's digital marketing strategy and reinforces its position as a fundamental element in online business success.
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