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Hatch’s Paid Ads, SEO & CRO team used their expertise to deliver record results for GFS, one of the UK’s leading eCommerce delivery service providers.
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GFS is a leading eCommerce delivery service provider, managing over 30 million parcels annually. As one of the largest buyers of carriage in the UK, GFS plays a pivotal role in the logistics industry. Despite their established international reputation, GFS faced several challenges impacting their digital growth and lead generation.
Underutilised Channel
Limited Online Visibility
Before partnering with Hatch in April 2024, GFS was grappling with a number of challenges with their paid media strategy:
This combination of factors significantly constrained GFS's ability to generate leads, engage their audience, and diversify their digital marketing efforts.
Hatch has been fantastic since we joined in 2024 and has completely transformed our PPC and SEO results. The team isn’t just knowledgeable — they genuinely care, going above and beyond to support us every step of the way. If you need a digital marketing agency that is proactive and delivers results, Hatch is the one!
Google Ads
To address GFS’s challenges and unlock their growth potential, Hatch implemented a comprehensive strategy that tackled both their paid media shortcomings and broader digital marketing inefficiencies. The following steps were key to our approach:
1. Launching New Service Campaigns
Recognising the need to diversify and expand their paid media strategy, we introduced targeted service-specific Google Ads campaigns. These campaigns were tailored to highlight GFS's key offerings, with ad copy designed to engage their target audience and emphasise unique value propositions. This not only improved lead generation but also increased GFS's visibility within their niche market.
2. Optimising Conversion Tracking
One of the critical barriers to effective lead generation was the lack of accurate tracking data. We conducted a thorough audit of their existing conversion tracking setup and implemented improvements to ensure all valuable actions, such as form submissions and phone calls, were being accurately tracked. This allowed us to:
With enhanced tracking, we gained actionable insights to continually refine and optimise the campaigns.
3. Collaborating with SEO & CRO Teams
Paid media performance is closely tied to website usability and organic visibility. To address website conversion barriers, we worked closely with GFS’s SEO and Conversion Rate Optimisation (CRO) teams to:
4. Expanding Online Visibility with LinkedIn Ads
To reduce GFS's reliance on Google Ads and diversify their digital presence, we launched a series of LinkedIn Ads campaigns. These campaigns targeted decision-makers and professionals within GFS’s ideal customer profile, leveraging LinkedIn’s robust audience segmentation tools to drive awareness and engagement with a high-value audience.
These measures resulted in a significant turnaround for GFS’s paid media performance, with improved lead generation, higher ad engagement rates, and a more diversified digital marketing strategy that has supported sustainable growth. In-target form submissions, conversions, conversion rate, engagement rate and sessions have all improved significantly.