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Operlo Increases Sales and Customer Engagement Through Targeted SEO & Content Strategies

Hatch’s SEO & CRO team used their expertise to deliver record results for Operlo, one of the UK’s most reputable mobile and tablet accessories wholesalers.

Services used:

SEO

Google Ads

LinkedIn Ads

Website Design

Email

The results

Introduction

Operlo, a UK-based mobile and tablet accessories retailer, faced increasing competition in the online marketplace. Operlo sought to enhance its digital presence and drive more sales through its website. By leveraging a tailored SEO and content strategy, Operlo successfully transformed its online visibility and sales performance.

Challenges faced by client

Difficulty ranking

Low website traffic

Difficulty ranking for competitive keywords related to mobile and tablet accessories.

Low website traffic and limited local customer engagement.

High bounce rates and low conversion rates on product pages.

What the client says:

Tarik, Rachel & Alex have been instrumental in transforming our digital strategy. Their expertise in SEO and email marketing has significantly boosted our traffic, sales and customer engagement. Results have hugely exceeded our expectations. We’re thrilled with the results and look forward to continuing our partnership!

Becca Williams

Marketing Manager, Operlo

Solution

SEO

Google Ads

LinkedIn Ads

Website Design

Email

Conducted a comprehensive SEO audit to identify technical and on-page issues hindering search performance.

Developed a keyword strategy targeting high-value, low-competition keywords relevant to Operlo’s niche.

Created engaging, informative content including product guides and blog posts tailored to customer needs.

Optimised product pages for conversion with improved descriptions, images, and call-to-action buttons.

Conclusion

By addressing technical SEO challenges, implementing a targeted keyword strategy, and enhancing website content, Operlo experienced a significant increase in organic traffic, keyword rankings, and online sales. This case study demonstrates the value of a strategic, data-driven approach to digital marketing for e-commerce businesses in competitive industries.

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