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Record growth delivered for GFS across KPIs utilising SEO & CRO

Hatch’s SEO team used their expertise to bring a record boost to organic rankings and traffic for GFS, one of the UK’s leading eCommerce delivery service providers.

Services used:

SEO

The results

Traffic Increased
45%
Engaged Session Increase
82%
Keyword Rankings
16%

Introduction

GFS is a leading eCommerce multi-carrier delivery service provider, managing over 30 million parcels annually. As one of the largest buyers of carriage in the UK, GFS plays a pivotal role in the logistics industry. Despite their established international reputation, GFS faced several challenges impacting their digital growth and lead generation.

Challenges faced by client

Keyword Rankings

Decreasing Organic Traffic

Before partnering with Hatch in April 2024, GFS was grappling with the following issues:

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Keyword Rankings & Visibility: GFS was losing valuable visibility to competitors on search engine rankings.
Decreasing Organic Traffic: Their website saw a consistent decline in organic traffic, limiting their ability to reach new customers.
Challenges with Lead Generation: Organic content underperformed, generating fewer leads than expected.
Overdependence on Trade Shows: Due to website conversion barriers, GFS relied heavily on trade shows for lead generation, which constrained their growth potential.

What the client says:

Hatch has been fantastic since we joined in 2024 and has completely transformed our PPC and SEO results. The team isn’t just knowledgeable — they genuinely care, going above and beyond to support us every step of the way. If you need a digital marketing agency that is proactive and delivers results, Hatch is the one!

Shambhavi Prakash Pai, Content & Brand Manager

GFS

Solution

SEO

After a thorough audit of GFS' website and digital marketing channels, we identified key areas of improvement. Together with GFS' development team, Hatch implemented a comprehensive strategy to address both SEO and CRO (Conversion Rate Optimisation).

Key Actions Taken

Conversion Rate Optimisation (CRO) - Worked collaboratively with GFS' developers to reduce average site loading times from 15 seconds to just 3 seconds, significantly improving user experience. Enhanced website navigation and addressed conversion barriers to drive more leads.

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SEO Tactics - Over the last six months, Hatch executed a robust SEO strategy to bolster keyword rankings, organic traffic, and lead generation:

Content Strategy & Creation: Developed monthly blog posts tailored to customer pain points and aligned with search intent, ensuring relevance and engagement.

Comprehensive Keyword Research & Competitor Analysis: Identified high-converting keywords and long-tail opportunities by benchmarking competitors and analysing trends. This data informed on-page SEO efforts to optimise title tags, meta descriptions and content.

Strategic Link-Building & Off-Page SEO: Established high-quality backlinks through targeted outreach and collaborations, enhancing domain authority and search visibility.

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Conclusion

Through an integrated approach combining SEO, CRO, and paid media strategies, Hatch enabled GFS to overcome their digital challenges and achieve measurable growth. By addressing website performance issues, improving keyword rankings, and optimising both organic and paid efforts, GFS is now better positioned to drive sustained lead generation and expand its market presence. These results demonstrate Hatch's commitment to delivering tailored, results-driven strategies for long-term client success.