Drive profitability with a Lead Gen account.
The client came to us in October 2021 with out of control Cost Per Acquisitions (CPA’s) in their Google Ads & Microsoft Ads accounts and needed these figures brought down across their two key lead generation campaigns. The Google Ads account had an average CPA in excess of £72.00 across two campaigns each focused on the clients key lead gen goals. To be sustainable for the client, our brief was to get this average down to £25.00…
A revamp of the campaigns was needed due to ineffective ads and outdated practices. Key changes were implemented, including updated ad descriptions and headlines, changes in keyword match types and a switch in bidding strategy. All of this meant the ad quality and exposure increased, whilst the desired Cost-Per-Lead (CPL) goals were implemented to ensure the account became profitable for the client.