SEO delivers big win for organic performance

Surrey Staircases is a reputable company specialising in the design, manufacturing, and installation of high-quality, bespoke staircases. They cater to residential and commercial clients in Surrey and the surrounding areas. Surrey Staircases sought to enhance their online presence, attract a wider customer base, and drive organic growth through effective SEO strategies.

Surrey Staircases’ website lacked the necessary optimisations to be visible and rank higher in search engine results. Consequently, it struggled to reach its target audience organically. There were several key areas that needed attention:

1. Declining Organic Traffic: The primary issue was the low number of organic visitors to the site, indicating poor search engine visibility.

2. Lack of Keyword Optimisation: The website content was not optimised for keywords that potential customers were likely to use when searching for products that Surrey Staircases offered.

3. Poor Backlink Profile: The site had few inbound links, impacting its credibility and authority in the eyes of search engines.

Project Type

Lead Generation

Client

Surrey Staircases

The Solution...

The SEO strategy implemented for Surrey Staircases revolved around four main components: Keyword Optimisation, On-page SEO, Off-page SEO, and User Experience Enhancement.

1. Keyword Optimization: The first step was to conduct comprehensive keyword research. By understanding the terms potential customers used when searching for Surrey Staircases’ products, the Hatch team could then optimise the website’s content and metadata to include these keywords.

2. On-page SEO: The Hatch team revamped the site’s structure, ensuring each page was correctly titled and contained the correct meta data. The images were also optimised with suitable alt tags to enhance search engine understanding.

3. Off-page SEO: To improve the backlink profile, the team initiated a strategic link-building campaign. This included reaching out to reputable sites in the industry to create high-quality backlinks and bolster Surrey Staircases’ credibility and authority.

Six months after implementing the SEO strategy, Surrey Staircases began to see substantial improvements.

1. Organic Traffic: The organic traffic to the website increased by 112%, surpassing the initial goal.

2. Keyword Rankings: The website began ranking on the first page of Google for 4/5 high-volume keywords related to their products. These improved rankings directly contributed to the increase in organic traffic.

3. Backlink Profile: The off-page SEO strategy resulted in a 150% increase in the number of high-quality backlinks, significantly improving the website’s authority.

Conclusion...

The SEO strategy implemented for Surrey Staircases demonstrates the power of a well-planned, comprehensive SEO campaign. By addressing the site’s issues and implementing targeted improvements, Surrey Staircases was able to significantly boost its online visibility, attract more organic traffic, and ultimately, drive more sales. This case study underlines the importance of SEO in any company’s digital marketing strategy and reinforces its position as a fundamental element in online business success.

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