Client Background & Challenge...
Increase Account-wide Return-On-Ad-Spend (ROAS)
The Neem Team are a leading UK provider of Neem care products for people, plants and pets. Prior to us taking over, the Google Ads account for the eCommerce business was generating an average ROAS of 300% – 400%. The client wanted to achieve a consistent minimum target of 600%. This key objective, alongside the Cost-Per-Clicks crisis (June 2022) which has impacted costs and performance across online advertising platforms were the foundation on which we developed a paid ads strategy to deliver.