Introduction & Initial Challenge...
In this case study, we will explore how our client The London Embroidery School, an established embroidery teaching and eCommerce business leveraged SEO & Google Ads to boost their online sales and traffic. This case study will specifically explore the cross-over between the website build we designed and the SEO strategy working in tandem to help achieve an excellent growth in their eCommerce KPI’s and in particular, their Average Order Value (AOV).
Ahead of taking over management of the website in October 2021, the client reported a fall in traffic and conversions. Our audit revealed difficulties in finding the website and issues navigating to a purchase once on it. This was therefore causing a poor user experience and a reduced level of sales and conversion-rate.