Background & Challenges Faced...
Puffin Plastics is a reputable plastic display manufacturer that specialises in creating high-quality, custom-designed plastic displays for various industries including sport memorabilia, art and retail. With their wide range of stylish and durable products, they cater to the needs of retail stores, trade shows, exhibitions, and other businesses and individuals looking to showcase their merchandise effectively. Puffin Plastics sought to enhance their online presence, expand their customer base, and drive organic growth through effective SEO strategies. The client encountered specific challenges in their digital marketing endeavours:
Limited Online Visibility: Despite being a renowned manufacturer, their website struggled to attain prominent visibility on search engine result pages (SERPs), resulting in missed opportunities to reach potential customers.
Niche Market: The plastic display manufacturing industry is highly specialised, with fierce competition. Puffin Plastics needed a strategy to differentiate themselves from competitors and establish their brand as a market leader within the UK.
SEO Optimisation: The client’s website lacked optimisation for relevant keywords, leading to low organic traffic, limited conversions, and underutilised growth potential. They required an integrated SEO approach to improve their online visibility and drive targeted traffic to their website.