Organic Revenue & Sales growth for eCommerce client

Background & Challenges Faced...

Puffin Plastics is a reputable plastic display manufacturer that specialises in creating high-quality, custom-designed plastic displays for various industries including sport memorabilia, art and retail. With their wide range of stylish and durable products, they cater to the needs of retail stores, trade shows, exhibitions, and other businesses and individuals looking to showcase their merchandise effectively. Puffin Plastics sought to enhance their online presence, expand their customer base, and drive organic growth through effective SEO strategies. The client encountered specific challenges in their digital marketing endeavours:

Limited Online Visibility: Despite being a renowned manufacturer, their website struggled to attain prominent visibility on search engine result pages (SERPs), resulting in missed opportunities to reach potential customers.

Niche Market: The plastic display manufacturing industry is highly specialised, with fierce competition. Puffin Plastics needed a strategy to differentiate themselves from competitors and establish their brand as a market leader within the UK.

SEO Optimisation: The client’s website lacked optimisation for relevant keywords, leading to low organic traffic, limited conversions, and underutilised growth potential. They required an integrated SEO approach to improve their online visibility and drive targeted traffic to their website.

Strategy & Implementation...

To address the client’s challenges and achieve their objectives, we implemented a comprehensive SEO strategy tailored to Puffin Plastics’ unique needs:

Thorough Keyword Research: Conducted extensive keyword research to identify relevant, high-intent keywords with moderate competition. Optimised on-page elements, including title tags, meta descriptions, headings, and content, to incorporate target keywords and improve search engine rankings.

Compelling Content Creation: Developed a content strategy focused on creating valuable content, including informative blog posts, guides, and case studies highlighting the versatility and effectiveness of plastic displays in various industries.

Crafted engaging copy that showcased Puffin Plastics’ expertise, product quality, customisation options, and commitment to customer satisfaction. Promoted the content through social media platforms, industry forums, and guest blogging to expand reach, drive traffic, and build backlinks.

Technical SEO Optimisation: Conducted a thorough website audit to identify and address technical issues, such as broken links, slow page load times, and mobile responsiveness. Implemented structured data markup to enhance search engine understanding of the website’s content and improve visibility in rich snippets.

Local SEO Optimisation: Optimised the client’s Google My Business listing and other local directories to improve visibility in local search results for businesses in need of plastic display solutions in their area.

Link Building and Outreach: Developed a strategic link-building plan to acquire high-quality backlinks from relevant and authoritative websites in the retail, trade show, and exhibition industries.

Results & Achievements...

Our creative copywriting and SEO efforts yielded significant results for Puffin Plastics…

Enhanced Conversions and Revenue: The optimised website structure, persuasive content, and improved user experience contributed to a 67% increase in conversion rates. Revenue jumped 80% comparing against the previous year whilst sales were boosted by 51%. This represents a huge win for the strategy and is something the client continues to invest in.

Increased Organic Traffic: 8 months since the Hatch began implementing the SEO strategy, Puffin Plastics experienced a 27% increase in organic traffic, reaching a larger audience actively searching for plastic display solutions.

Improved Search Engine Rankings: Targeted keywords achieved prominent rankings on SERPs, driving increased visibility and attracting qualified leads looking for plastic display manufacturers.

Key Performance Metrics


YoY Increase in Revenue


YoY Increase in Conversion Rates


YoY Increase In Sales


Growth In Users

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