Med Cuisine, a London-based Middle Eastern food eCommerce business, sought to increase brand awareness, drive website traffic, and boost online sales through Facebook advertising. The primary goal was to engage a wider audience of food enthusiasts, introduce them to the authentic flavours of their product offering, and encourage them to make online purchases.
eCommerce
Med Cuisine
To achieve Med Cuisine’s objectives, we designed a comprehensive Facebook advertising campaign utilising a combination of engaging ad formats, precise targeting, and compelling creative elements. Our strategy focused on three key pillars:
Audience Targeting: We analysed the customer data provided by Med Cuisine to identify their target audience. We identified three main segments: Middle Eastern cuisine enthusiasts, health-conscious individuals, and foodies looking for unique dining experiences. Using Facebook’s advanced targeting options, we refined the audience based on demographics, interests, and behaviours, ensuring our ads reached the most relevant potential customers.
Engaging Ad Formats: To capture the attention of the target audience, we utilised a variety of ad formats, including:
Image Carousel Ads – We created visually appealing carousels showcasing a diverse range of their Middle Eastern products, including the popular tahini range.
Video Ads: We worked alongside their creative team to produce high-quality videos showcasing some of the products via cooking videos.
Collection Ads: Leveraging Facebook’s collection ad format, we showcased a curated selection of Med Cuisine’s best-selling products, enticing potential customers to explore their eCommerce store further.
Compelling Copy and Offers: We crafted persuasive ad copy that conveyed the unique selling points of Med Cuisine. The copy highlighted the vegan nature of the products and authenticity. To drive conversions, we incorporated limited-time offers, such as discounts, free shipping over a certain order value, and exclusive gift bundles, creating a sense of urgency and encouraging immediate purchases.
Med Cuisine’s Facebook advertising campaign yielded great results, driving brand awareness and growth for their eCommerce business. Here are some key outcomes:
Increased Brand Awareness: The campaign successfully increased Med Cuisine’s brand visibility, reaching over 135,000 users in the UK.
Boosted Website Traffic: By strategically optimising the campaign for website clicks, Med Cuisine experienced a significant surge in traffic to their eCommerce store. The ad creatives and offers drove over 15,000 clicks.
Positive ROI: Med Cuisine’s investment in Facebook advertising delivered a solid return on investment (ROI). The campaign generated an ROI of 300%, meaning they earned three times the revenue invested in advertising.
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