Campaign Restructure: A complete restructuring of the two primary search campaigns was needed due to ineffective ads and outdated practices. Key changes were implemented, including updated ad descriptions and headlines, changes in keyword match types and a switch in bidding strategy.
Ad Creation and Optimisation: Compelling ad copy was utilised to capture user attention and promote the client’s products more effectively on Google’s other channels.
Targeted Audience Segmentation: By leveraging Google Ads’ audience targeting capabilities, the campaign focused on reaching potential customers interested in financial services. Demographic, interest-based and behaviour-based targeting were employed to refine and improve the targeting strategy.
Conversion Tracking and Measurement: Conversion tracking utilising Google Tag Manager and Google Analytics was implemented to accurately measure the campaign’s results, allowing for ongoing optimisation and accurate reporting to the client.