Client Background...
Our client is a small wholesaler business selling mobile & tablet accessories online. For privacy reasons, they will be referred to as ‘The Client’. They had been running Google Ads campaigns for 4 months, but weren’t seeing satisfactory results. A common view of Google Ads is as they continue to make setting up ad accounts easier, that the process of managing and improving campaigns is also easier – this is far from the case and it’s always recommended having someone with experience overseeing campaign management day-to-day.
The Client’s primary goal was to increase their campaigns conversions and improve their wholesale enquiries.