Operlo’s Facebook advertising campaign generated excellent results, surpassing their expectations and driving significant growth for their mobile and tablet accessories business. Here are some key outcomes:
Expanded Reach & Brand Visibility: The campaign successfully increased Operlo’s brand visibility, reaching over 230,000 relevant users. The newly developed ad creatives and targeted audience segmentation ensured the ads reached the most relevant potential customers, fostering brand recognition and awareness.
Increased Website Traffic: By optimising the campaign for website clicks, Operlo experienced a substantial surge in traffic to their eCommerce store. The compelling ad creatives and personalised product recommendations drove over 20,000 clicks, providing a steady stream of potential customers who explored their range of mobile and tablet accessories.
Improved Conversion Rates: The persuasive ad copy, coupled with exclusive offers, motivated customers to make purchases. Operlo saw an impressive 31% increase in conversions, resulting in a significant boost in online sales and revenue.
By leveraging Facebook’s powerful advertising platform and implementing a targeted and creative approach, Operlo successfully positioned itself as a trusted source for mobile and tablet accessories, catering to the diverse needs and preferences of tech enthusiasts.