Driving Growth: Record-Breaking Google Ads, SEO and CRO Results for Vivid Laminating
Hatch's team delivered record results for Vivid, Europe's leading designer & manufacturer of laminating & print finishing solutions.
Services Used:
The Results
YoY conversion increase
YoY clicks increase
YoY CTR increase
Introduction
Vivid Laminating, Europe's leading designer and manufacturer of laminating and print finishing solutions, sought to elevate its online presence and boost enquiries through Google Ads. After 5 years of partnership, we have scaled to record highs across major KPI’s and now support their efforts for their eCommerce business, Vivid Swift.
The Challenges Faced
The company's previous Google Ads campaigns proved to be inefficient, resulting in a high cost per acquisition (CPA) and reduced profitability. Despite maintaining steady website traffic, Vivid Laminating faced challenges in converting visitors into customers, leading to a low conversion rate.
Additionally, limited keyword targeting restricted the visibility of new services, preventing them from reaching the right audience and hindering overall growth.
What the Clients Says
Cariston’s knowledge of Google AdWords is outstanding and he’s very insightful with PPC strategy. He’s professional, friendly, helpful and provides us with detailed, easy to read monthly reporting. He’s continually optimising our campaigns and implementing changes to ensure we’re getting the most out of our marketing budget. I would highly recommend their services!
Our Solution
Hatch adopted a data-driven keyword optimisation strategy, conducting in-depth research to identify high-intent keywords. This ensured that ads reached the most relevant audiences, effectively promoting both core offerings and new services.
The team also revitalised ad creatives by refining copy and visuals to craft compelling messages tailored to the target audience. By emphasising Vivid’s unique selling points, this approach drove record growth in engagement and significantly improved click-through rates.
Conclusion
By leveraging Hatch Digital Marketing’s expertise, Vivid Laminating achieved huge year-on-year improvements in their Google Ads performance. The collaborative efforts led to increased conversions, traffic and heightened visibility, enabling Vivid Laminating to solidify its market position and achieve sustained business growth.
YoY conversion increase
YoY clicks increase
YoY CTR increase
Join the 50+ UK Businesses That Achieved Record Results
At Hatch, your business isn't just another project; it's a partnership built on trust, expertise, and shared growth.
Start generating results today
