Google Ads Strategy Successfully Drives Exceptional Business Growth for The Neem Team
Hatch’s paid ads team brought a record boost to revenue, return-on-ad-spend (ROAS) and sales for a national eCommerce brand.
Services Used:
The Results
YoY ROAS increase
YoY sales increase
YoY revenue increase
Introduction
Serendipity Herbals (Now trading as The Neem Team), are a leading UK provider of Neem-based care products for people and pets. Despite their established national reputation, The Neem Team faced several challenges impacting their Google Ads growth. Prior to our involvement, their eCommerce business achieved an average ROAS of 300-400%. However, the client set a clear goal: to consistently achieve a minimum ROAS of 600% under our management.
The Challenges Faced
This objective emerged during a challenging period for online advertising. The pandemic-driven eCommerce surge had subsided, giving way to a "Cost-Per-Click crisis," where rising ad costs reduced overall campaign performance across digital platforms. Simultaneously, ongoing cost-of-living pressures in the UK led to a sustained decline in retail sales, affecting both online and brick-and-mortar businesses.
Our engagement began with a comprehensive audit of The Neem Team’s Google Ads account, revealing critical inefficiencies. The Shopping campaign had been neglected for an extended period, with numerous underperforming products negatively impacting overall Return on Ad Spend (ROAS). These inefficiencies also restricted the visibility of high-performing "hero" products, particularly those in the Billy No Mates and Pet-Care ranges, limiting their potential reach and sales performance.
What the Clients Says
Cary and the Hatch team have been looking after our digital/Google Ads over the past few years. They always make sure we are prepared for any changes and have consistently achieved a high ROAS for us. Always helpful and very happy to advise and explain when and why additional expenditure is warranted and when not. Great service!
Our Solution
The approach began with refining product selection by excluding underperforming items from campaigns. This allowed the budget to be focused on top-performing products, with high achievers segmented into a dedicated Shopping campaign for better optimisation.
Ad copy was also refreshed, moving away from a generic, one-size-fits-all approach. Each product range received tailored messaging that highlighted updated pricing, clear calls to action, and key product benefits, making the ads more compelling and relevant. By aligning copy with specific customer needs, the campaign achieved higher Click-Through Rates (CTR) and improved on-site engagement.
Conclusion
Despite external pressures, The Neem Team has seen transformative results through our expert Google Ads management. By leveraging detailed audits and data-driven strategies, we have not only met but exceeded the client’s goals. We have worked with The Neem Team for over 4 years and continue to achieve record results year-over-year.
YoY ROAS increase
YoY sales increase
YoY revenue increase
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