Web Design, SEO & Google Ads Delivers Significant Growth for London-Based eCommerce Client.
A renowned eCommerce brand achieved growth across organic and paid ads after a website redesign and launch with Hatch’s design team.
Services Used:
The Results
Increased Revenue
Increased Conversion Rate
Increased Average-Order-Value
Introduction
The London Embroidery School is a well-known eCommerce brand specialising in high-quality embroidery products and courses. Despite their strong reputation, their website was underperforming in terms of visibility, traffic, and conversions. After taking over the management of the site in October 2021, Hatch quickly identified key areas holding the business back from reaching its full potential.
The Challenges Faced
The website faced several significant challenges that hindered its performance. Poor visibility and low traffic were major issues, as it struggled to attract organic visitors and failed to rank competitively for relevant keywords.
In addition, low conversion rates stemmed from a frustrating user experience, with customers encountering difficulties navigating the site and completing purchases. The outdated design, combined with inconsistent loading speeds and insufficient content, further exacerbated the problem, negatively impacting both user experience and SEO performance.
What the Clients Says
Hatch is incredible! They are enthusiastic and have a genuine interest to help and develop our business. A very professional and personable company. I would always recommend them!
Our Solution
We initiated a comprehensive website redesign and rebuild, working closely with our SEO strategist and head of Web Design to create a modern, user-friendly site focused on improving organic performance and conversion rate optimisation (CRO).
As part of the technical improvements, we conducted an off-page SEO analysis, identifying the need to enhance the site’s domain authority. To address this, we launched a targeted backlink campaign aimed at acquiring high-quality links, boosting the site’s credibility with search engines.
We also performed an on-page SEO audit to uncover opportunities for keyword optimisation. Collaborating with the client, we identified key target keywords that would improve visibility and drive relevant traffic.
To enhance the user experience, we revamped the site’s navigation and design, making it easier for visitors to find products and complete purchases. We also addressed technical issues, such as inconsistent loading speeds, outdated content, and mobile responsiveness, ensuring a seamless and efficient user journey.
Conclusion
Hatch’s strategic approach to website redesign and SEO optimisation enabled the London Embroidery School to overcome their challenges and unlock significant growth. By addressing user experience barriers, optimising for search engines, and implementing a robust technical SEO strategy, we helped the client achieve higher traffic, better conversions, and increased revenue. This case study underscores Hatch’s ability to deliver impactful results through tailored digital strategies and innovative design solutions.
Increased Revenue
Increased Conversion Rate
Increased Average-Order-Value
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