SEO Success: Achieves Top Keyword Rankings with Improved Local Organic Traffic and Visibility.
Improving the organic keyword rankings, organic visibility and traffic for Surrey Staircases, a leading local staircase designer and builder.
Services Used:
The Results
Organic Traffic Increased
Coming soon
Backlink Profile Increase
Introduction
Surrey Staircases is a reputable company specialising in the design, manufacturing, and installation of high-quality, bespoke staircases. They cater to residential and commercial clients in Surrey and the surrounding areas. Surrey Staircases sought to enhance their online presence, attract a wider customer base, and drive organic growth through effective SEO strategies.
The Challenges Faced
The website faced a significant decline in organic traffic, primarily due to poor search engine visibility. A key factor was the lack of keyword optimisation, as the content was not aligned with the terms potential customers used when searching for Surrey Staircases' products.
Additionally, the site had a weak backlink profile, with few inbound links, which limited its credibility and authority in search engine rankings.
What the Clients Says
I have worked with Cariston, Tarik and Hatch for a number of years now and couldn't recommend them enough. They look after our PPC, SEO and Socials for three sites and couldn’t be happier with the service. I wouldn't hesitate to recommend Hatch to anyone looking for good value digital marketing from a team who genuinely care and put their all into their work.
Our Solution
The first step was conducting comprehensive keyword research to identify the terms potential customers used when searching for Surrey Staircases’ products. With these insights, the Hatch team optimised the website’s content and metadata to improve search visibility.
On-page SEO improvements followed, with a complete revamp of the site’s structure. Each page was correctly titled, metadata was refined, and images were optimised with appropriate alt tags to enhance search engine understanding.
To strengthen the site’s backlink profile, the team launched a strategic link-building campaign. This involved securing high-quality backlinks from reputable industry sites, boosting Surrey Staircases’ credibility and authority in search rankings.
Conclusion
The SEO strategy implemented for Surrey Staircases demonstrates the power of a well-planned, comprehensive SEO campaign. By addressing the site's issues and implementing targeted improvements, Surrey Staircases was able to significantly boost its online visibility, attract more organic traffic, and ultimately, drive more sales. This case study underlines the importance of SEO in any company's digital marketing strategy and reinforces its position as a fundamental element in online business success.
Organic Traffic Increased
Coming soon
Backlink Profile Increase
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