Revenue and Sales Increase for the Leading UK Plastic Display Manufacturing eCommerce Brand.
Puffin Plastics hired us to develop their SEO strategy and over the last 4 years have consistently exceeded performance targets
Services Used:
The Results
Increased Revenue
Increased Sales
Increased Conversion Rate
Introduction
Puffin Plastics is a well-established manufacturer specialising in high-quality, custom-designed plastic displays for industries such as sports memorabilia, art, and retail. Their versatile and durable products are tailored to meet the needs of retail stores, trade shows, exhibitions, and individuals looking for stylish and effective ways to showcase their merchandise. Despite their strong reputation in the market, Puffin Plastics recognised the need to enhance their online presence to expand their customer base and achieve organic growth.
The Challenges Faced
Despite being well-regarded in their field, Puffin Plastics struggled to achieve strong visibility on search engine result pages (SERPs), limiting their ability to attract potential customers. Operating in a highly specialised industry with intense competition, they faced difficulties in differentiating themselves and positioning their brand as a market leader in the UK.
The website also suffered from SEO optimisation deficiencies, with content not aligned with relevant keywords, leading to low organic traffic, limited conversions, and untapped growth potential. A comprehensive SEO strategy was necessary to address these issues and drive meaningful results.
What the Clients Says
I have worked with Cariston, Tarik and Hatch for a number of years now and couldn't recommend them enough. They look after our PPC, SEO and Socials for three sites and couldn’t be happier with the service. I wouldn't hesitate to recommend Hatch to anyone looking for good value digital marketing from a team who genuinely care and put their all into their work.
Our Solution
We began by conducting in-depth keyword research to identify high-intent keywords with moderate competition, optimising on-page elements such as title tags, meta descriptions, headings, and web content to seamlessly integrate target keywords and improve search rankings.
A content strategy was developed around informative blog posts, detailed guides, and case studies that highlighted the versatility and effectiveness of plastic displays across various industries. We also crafted engaging website copy, emphasising Puffin Plastics' product quality, customisation options, and expertise to showcase their value proposition.
On the technical side, a comprehensive website audit addressed issues such as broken links, slow page load times, and mobile responsiveness challenges. We also improved the client’s local SEO by optimising their Google My Business profile and enhancing their presence on local directories to improve visibility for location-based searches.
To further boost authority and exposure, we implemented a targeted link-building campaign to acquire high-quality backlinks from authoritative websites within relevant industries, including retail, trade shows, and exhibitions. We also fostered partnerships with industry influencers, retail publications, and event organisers to strengthen Puffin Plastics’ exposure and credibility.
Conclusion
By leveraging our creative copywriting and SEO expertise, Puffin Plastics transformed their online presence, expanded their customer base, and secured organic growth as a leading name in the plastic display manufacturing industry. The comprehensive SEO strategy—encompassing keyword optimization, content creation, technical refinements, and link-building efforts—allowed them to significantly enhance visibility, drive targeted traffic, and achieve sustainable results. Puffin Plastics is now well-equipped to thrive in the competitive landscape of custom plastic displays, with a robust digital presence and growing authority in their niche.
Increased Revenue
Increased Sales
Increased Conversion Rate
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