Operlo Increases Sales and Customer Engagement Through SEO & Content Strategies
Hatch used their expertise to deliver record results for Operlo, one of the UK’s most reputable mobile and tablet accessories wholesalers.
Services Used:
The Results
Sales increased
Organic search increased
Keyword rankings
Introduction
Operlo, a UK-based mobile and tablet accessories retailer, faced increasing competition in the online marketplace. Operlo sought to enhance its digital presence and drive more sales through its website. By leveraging a tailored SEO and content strategy, Operlo successfully transformed its online visibility and sales performance.
The Challenges Faced
The website faced challenges in ranking for highly competitive keywords related to mobile and tablet accessories, limiting its visibility in search results. As a result, traffic remained low, and local customer engagement was minimal.
Additionally, high bounce rates and low conversion rates on product pages indicated that visitors were not staying on the site or completing purchases, affecting overall sales performance.
What the Clients Says
Tarik, Rachel & Alex have been instrumental in transforming our digital strategy. Their expertise in SEO and email marketing has significantly boosted our traffic, sales and customer engagement. Results have hugely exceeded our expectations. We’re thrilled with the results and look forward to continuing our partnership!
Our Solution
A comprehensive SEO audit was conducted to identify technical and on-page issues affecting search performance. To improve visibility, a targeted keyword strategy was developed, focusing on high-value, low-competition terms relevant to Operlo’s niche.
Engaging and informative content, including product guides and blog posts, was created to address customer needs and enhance engagement.
Product pages were also optimised for conversion by refining descriptions, enhancing images, and improving call-to-action buttons to drive sales.
Conclusion
By addressing technical SEO challenges, implementing a targeted keyword strategy, and enhancing website content, Operlo experienced a significant increase in organic traffic, keyword rankings, and online sales. This case study demonstrates the value of a strategic, data-driven approach to digital marketing for e-commerce businesses in competitive industries.
Sales increased
Organic search increased
Keyword rankings
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