SEO & Google Ads Drives Record Levels of Sales and Traffic for International eCommerce Brand
Hatch's SEO, Content & Paid Ads team delivered record results for Med Cuisine, an international supplier of Middle Eastern food products.
Services Used:
The Results
Traffic increased by:
Sales increased
Engaged Sessions increased
Introduction
Med Cuisine, a leading intern ational supplier of Mediterranean and Middle Eastern food products, sought to elevate its digital presence and drive growth in a competitive market. Known for its high-quality offerings, the company recognized the potential of optimizing its online strategies to engage customers worldwide effectively. This case study highlights how Med Cuisine achieved remarkable growth through a well-executed strategy.
The Challenges Faced
The website faced challenges with low organic traffic, resulting in limited visibility in search engine results and restricting its reach to potential customers. Despite offering a comprehensive product catalogue, conversion rates remained below industry benchmarks.
Additionally, customer engagement was minimal, with visitors displaying low levels of interaction, leading to fewer engaged sessions and a reduced likelihood of repeat purchases.
What the Clients Says
Our Solution
A comprehensive SEO strategy was implemented, beginning with an extensive audit and targeted keyword optimisations, which resulted in a 40% increase in keyword rankings.
To enhance user experience (UX), the website was redesigned with a user-centric approach, ensuring intuitive navigation and full mobile responsiveness to improve engagement.
Content marketing initiatives focused on producing high-quality, value-driven content centred on Mediterranean and Middle Eastern cuisine, successfully attracting a broader audience and increasing dwell time.
Additionally, a data-driven advertising strategy was deployed, launching highly targeted campaigns across search and social platforms. By leveraging advanced analytics, these campaigns maximised return on investment (ROI) and significantly boosted sales.
Conclusion
By leveraging a comprehensive digital strategy that integrated SEO, user experience improvements, content marketing, and data-driven advertising, Med Cuisine achieved record-breaking growth. The significant increases in traffic, sales, and engaged sessions underscored the impact of a cohesive and targeted online strategy.
Traffic increased by:
Sales increased
Engaged Sessions increased
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