Idyll Home Achieves 1100% ROAS (Return on Ad Spend) Leveraging Google Ads
Idyll Home, a UK homeware brand leverages Google Ads to boost their online sales and achieve an exceptional return on ad spend.
Services Used:
The Results
ROAS Achieved
YoY increased Revenue
Sales Growth
Introduction
In this case study, we will explore how our client Idyll Home, a national home accessories and furnishings eCommerce business leveraged Google Ads to boost their online traffic and achieve an exceptional return on ad spend (ROAS) of 1100%. By implementing a strategic Google Ads strategy utilising Performance Max campaigns, the client not only experienced a significant increase in revenue but also established a stronger brand presence in the competitive homeware market.
The Challenges Faced
Despite offering high-quality products, the client struggled to gain sufficient online visibility and compete with established homeware brands. The highly competitive UK homeware market presented additional challenges, with numerous well-known players driving up the average cost-per-click (CPC) and cost-per-conversion.
Another key factor was the large number of products available, making it essential to develop an optimised Google Ads strategy that effectively promoted the full range while maintaining cost efficiency.
What the Clients Says
Our Solution
To optimise performance, the original Smart Shopping campaign was restructured into three new Performance Max campaigns, allowing for better management of the client’s extensive product range and varied price points.
Compelling ad copy and visually engaging creatives were developed to capture user attention and promote products more effectively across Google’s channels. Audience segmentation was also refined using Google Ads’ targeting capabilities, focusing on potential customers interested in homeware products. Demographic, interest-based, and behaviour-based targeting helped improve precision and campaign effectiveness.
To ensure accurate performance tracking, conversion measurement was implemented using Universal Analytics (UA), GA4, and Google Tag. This provided valuable insights for ongoing optimisation and detailed reporting to the client.
Conclusion
By leveraging the power of Google Ads, the PPC team at Hatch was able to deliver a substantial increase in sales and revenue for the client, whilst achieving a massive boost to ROAS (return on ad spend) in the process.
ROAS Achieved
YoY increased Revenue
Sales Growth
Join the 50+ UK Businesses That Achieved Record Results
At Hatch, your business isn't just another project; it's a partnership built on trust, expertise, and shared growth.
Start generating results today
