Google Ads Consistently Drives Record Revenue Growth for a National eCommerce Brand
Hatch’s Paid Ads team helped deliver record results for Handle Hardware, one of the UK’s leading ironmongery products retailers.
Services Used:
The Results
Increased Revenue
Increased Sales
ROAS (From Initial 76%)
Introduction
Handle Hardware is a specialist eCommerce provider of architectural ironmongery products, catering to a niche but highly competitive market. Seeking to expand their online reach and maximize profitability, Handle Hardware turned to Google Ads. This case study explores how a strategic overhaul of their Google Ads account enabled them to significantly boost their key performance indicators, achieve record growth, and strengthen their brand presence.
The Challenges Faced
The account had been consistently underperforming, averaging a 76% return on ad spend (ROAS) over nine months, resulting in unprofitable ad spend. The impact of pandemic lockdowns further strained their Google Ads strategy, reducing ROI and making customer acquisition more challenging.
Despite its potential, the account had never reached the 400% ROAS benchmark set by Handle Hardware as the target for profitability.
What the Clients Says
I have been working with the team at Hatch for many years now and after just the first couple of months I saw fantastic results. The team is honest, knowledgeable and always goes the extra mile, even helping with website issues outside of PPC. I would highly recommend Hatch to any business looking to improve their digital marketing.
Our Solution
The account was restructured with themed ad groups to improve ad and keyword alignment, enhancing relevancy and overall performance. A shift from Manual Shopping campaigns to Smart Shopping leveraged automation for better bid optimisation and placement efficiency.
Budget allocation was refined by categorising Smart Shopping campaigns based on priority levels, allowing for more precise control over spending. More budget was directed towards high-performing product categories, maximising ROI while minimising waste.
Ongoing performance optimisation ensured continuous improvements. Campaign settings were regularly monitored and adjusted, with a focus on audience targeting, bidding strategies, and ad creatives. A data-driven approach allowed for agile decision-making, adapting to market trends and evolving user behaviour during the pandemic.
Conclusion
Through a strategic overhaul of Handle Hardware’s Google Ads account, we turned a loss-making operation into a powerful revenue driver. By leveraging Smart Shopping campaigns (and later Performance Max campaigns), precise budget allocation, and performance optimisation, we not only achieved but exceeded the client’s ambitious goals. Handle Hardware is now well-positioned for sustained growth in the competitive ironmongery market, with a high-performing Google Ads account as a cornerstone of their digital marketing success.
Increased Revenue
Increased Sales
ROAS (From Initial 76%)
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