Record Growth Delivered for GFS Across KPIs Utilising SEO & CRO
Hatch’s expert SEO team used their expertise to bring a record boost to organic rankings and traffic for GFS, one of the UK’s leading eCommerce delivery service providers.
Services Used:
The Results
Traffic Increased
Engaged Session Increase
Keyword Rankings
Introduction
GFS is a leading eCommerce multi-carrier delivery service provider, managing over 30 million parcels annually. As one of the largest buyers of carriage in the UK, GFS plays a pivotal role in the logistics industry. Despite their established international reputation, GFS faced several challenges impacting their digital growth and lead generation.
The Challenges Faced
Before partnering with Hatch in April 2024, GFS faced several challenges that hindered their growth. They were losing valuable search engine visibility to competitors, leading to a steady decline in organic traffic and limiting their ability to attract new customers.
Their organic content also underperformed, generating fewer leads than expected.
Additionally, due to website conversion barriers, GFS relied heavily on trade shows for lead generation, restricting their ability to scale and expand their reach.
What the Clients Says
Hatch has been fantastic since we joined in 2024 and has completely transformed our PPC and SEO results. The team isn’t just knowledgeable — they genuinely care, going above and beyond to support us every step of the way. If you need a digital marketing agency that is proactive and delivers results, Hatch is the one!
Our Solution
After conducting a thorough audit of GFS’ website and digital marketing channels, we identified key areas for improvement and collaborated with their development team to implement a comprehensive SEO and Conversion Rate Optimisation (CRO) strategy.
To enhance CRO, we worked closely with GFS' developers to reduce average site loading times from 15 seconds to just 3 seconds, significantly improving user experience. Website navigation was also refined, addressing conversion barriers to drive more leads.
Over six months, we executed a robust SEO strategy to improve keyword rankings, organic traffic, and lead generation. A targeted content strategy delivered monthly blog posts aligned with customer pain points and search intent, increasing relevance and engagement. Comprehensive keyword research and competitor analysis identified high-converting keywords, informing on-page SEO efforts such as optimising title tags, meta descriptions, and content. Additionally, a strategic link-building campaign secured high-quality backlinks through targeted outreach and collaborations, strengthening domain authority and search visibility.
Conclusion
Through an integrated approach combining SEO, CRO, and paid media strategies, Hatch enabled GFS to overcome their digital challenges and achieve measurable growth. By addressing website performance issues, improving keyword rankings, and optimising both organic and paid efforts, GFS is now better positioned to drive sustained lead generation and expand its market presence. These results demonstrate Hatch's commitment to delivering tailored, results-driven strategies for long-term client success.
Traffic Increased
Engaged Session Increase
Keyword Rankings
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