Record Growth Delivered for KPI’s Utilising Paid Ads (Google Ads & LinkedIn Ads), SEO and CRO.
Hatch’s Paid Ads, SEO & CRO team delivered record results for GFS, one of the UK’s leading eCommerce delivery service providers.
Services Used:
The Results
Conversion Rate
Sessions Growth
Engaged Sessions Growth
Introduction
GFS is a leading eCommerce delivery service provider, managing over 30 million parcels annually. As one of the largest buyers of carriage in the UK, GFS plays a pivotal role in the logistics industry. Despite their established international reputation, GFS faced several challenges impacting their digital growth and lead generation.
The Challenges Faced
Before partnering with Hatch in April 2024, GFS faced several challenges with their paid media strategy. Google Ads was being underutilised, with limited budget allocation and optimisation, preventing the platform from reaching its full potential. In addition, GFS was overly reliant on trade shows for lead generation, which created growth limitations due to barriers with paid ads and website conversions.
Their online visibility was also restricted, as GFS had no presence beyond Google Ads and missed out on opportunities to leverage LinkedIn Ads. This absence hindered their ability to tap into professional networks and effectively expand their audience.
As a result, these combined factors significantly constrained GFS’s ability to generate leads, engage their audience, and diversify their digital marketing efforts.
What the Clients Says
Hatch has been fantastic since we joined in 2024 and has completely transformed our PPC and SEO results. The team isn’t just knowledgeable — they genuinely care, going above and beyond to support us every step of the way. If you need a digital marketing agency that is proactive and delivers results, Hatch is the one!
Our Solution
To address GFS’s challenges and unlock their growth potential, Hatch implemented a strategy that tackled both paid media inefficiencies and broader digital marketing issues. We introduced targeted, service-specific Google Ads campaigns, focusing on key offerings and unique value propositions. This improved lead generation and enhanced visibility within their niche market.
A key issue was inaccurate tracking, so we audited and optimised GFS’s conversion tracking setup. By ensuring that actions like form submissions and phone calls were tracked correctly, we identified high-performing campaigns and allocated budgets more effectively, leading to better ROI and continuous campaign refinement.
Working closely with GFS’s SEO and CRO teams, we identified and resolved friction points in the user journey, optimised landing pages, and aligned them with ad copy. This improved website conversions and created stronger synergy between SEO and paid media.
To reduce GFS's reliance on Google Ads and diversify their digital presence, we launched a series of LinkedIn Ads campaigns. These campaigns targeted decision-makers and professionals within GFS’s ideal customer profile, leveraging LinkedIn’s robust audience segmentation tools to drive awareness and engagement with a high-value audience.
Conclusion
These measures resulted in a significant turnaround for GFS’s paid media performance, with improved lead generation, higher ad engagement rates, and a more diversified digital marketing strategy that has supported sustainable growth. In-target form submissions, conversions, conversion rate, engagement rate and sessions have all improved significantly.
Conversion Rate
Sessions Growth
Engaged Sessions Growth
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