Fire Protection eCommerce Client Achieves 58% YoY Growth in Revenue with Google Ads
Hatch delivered record sales and revenue for Eco-Sol, a leading fire-proofing retailer with YoY improvements across major KPIs.
Services Used:
The Results
Increased Revenue
Increased ROAS
Increased Sales
Introduction
In this case study, we will explore how our client Eco-Sol, a national fire proofing & protection eCommerce business leveraged Google Ads to boost their online revenue and achieve an exceptional 58% increase YoY, with sales jumping 65.5% in the same window. By implementing a strategic Google Ads strategy utilising Search & Performance Max campaigns, the client not only experienced a significant increase in KPI’s but also established a stronger brand presence in the competitive fire proofing & protection market.
The Challenges Faced
The audit revealed an outdated Google Ads setup filled with ineffective practices that hindered the account’s ability to compete. Despite offering industry-leading products, the client struggled with limited online visibility, making it difficult to stand out against established brands.
Additionally, eCommerce tracking was not recording data accurately, rendering historical insights unreliable. Correcting this issue was a priority before implementing further optimisations.
What the Clients Says
In our 15 years of trading I have used quite a few PPC consultants with varying success. Hatch has delivered where others have failed. Where Cariston and the team at Hatch differ; I feel they take the time to actually study your business, they know my products, my customers and my competitors. They have minimised wasted click spend and provide almost instant feedback to my questions and any concerns we had during the early days. That is a true commitment to providing for my business.
Our Solution
We restructured the two primary search campaigns by introducing themed ad groups and conducting A/B testing to compare original ad copy with newly created, client-approved versions. To enhance performance, three Performance Max campaigns were launched—one dedicated to the client’s ‘coating’ range and two others segmented by price point to align with customer purchasing behaviour.
Advanced audience targeting tools in Google Ads were leveraged to refine campaign segmentation, ensuring precise targeting of potential customers interested in fire prevention products. Demographic, interest-based, and behaviour-based strategies helped reach the most relevant audience.
To enable accurate performance measurement, conversion tracking was implemented using Google Tag and GA4. This provided clear insights for ongoing optimisation and ensured transparent, data-driven reporting for the client.
Conclusion
These measures resulted in a significant turnaround for Eco-Sol’s paid media performance, with substantially improved sales, revenue, higher ad engagement rates, and a more diversified digital marketing strategy that has supported sustainable ROAS and growth.
Increased Revenue
Increased ROAS
Increased Sales
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